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RIVET.
COMPETITIVE INTELLIGENCE DOSSIER
2026-10-21

Subject of record

Discord

Social Media · Group Chat Software · Global · Freemium

Discord is a platform for group chat, gaming, and community building.

Company profile

Discord is a platform for group chat, community building, and socializing, especially for gamers.

ProductsDiscord, Discord for PC, Discord for phone, Discord for console
FeaturesCustomizable group chats, High-quality and low-latency streaming, Customizable avatars and status, Customizable profiles, Built-in games, Video, voice, and text chat, Seamless switching between devices
N/A
SentimentNegative — Based on 11 verified customer source(s): 1 positive, 3 negative, 7 neutral.

What customers say

Software Advice analyzed 542 verified reviews for Discord, finding that users can create and manage communities around shared interests.Discord Software Reviews, Demo & Pricing - 2026Discord Review - PCMagDiscord Review 2026: My Honest Take After Years of Testing ...

Friction points

BBB complaints show that most reviewers were let down by their experience with Discord, citing poor customer service.Discord, Inc. | BBB Complaints | Better Business BureauDiscord Reviews | Read Customer Service Reviews of discordapp.comDiscord Reviews, Pros and Cons - 2026 Software AdviceDiscord Gamers Reviews and Complaints 2026 | ComplaintsBoardDiscord Reviews 2026. Verified Reviews, Pros & Cons | CapterraDiscord Reviews (2026) | Check if app is safe or legitDiscord Reviews | Read Customer Service Reviews of discord.com
Trustpilot reviews show that most reviewers were let down by their experience with Discord, citing poor customer service.Discord Reviews | Read Customer Service Reviews of discordapp.comDiscord Reviews, Pros and Cons - 2026 Software AdviceDiscord Gamers Reviews and Complaints 2026 | ComplaintsBoardDiscord Reviews 2026. Verified Reviews, Pros & Cons | CapterraDiscord Reviews (2026) | Check if app is safe or legitDiscord Reviews | Read Customer Service Reviews of discord.com

Recent market activity

Florida Attorney General James Uthmeier sued Discord over alleged child safety failures, seeking millions in damages.Florida AG sues Discord over alleged child safety failures, seeks millions in...
Discord launched Orbs globally, allowing players to earn virtual rewards for exclusive perks.Discord Launches Orbs Globally: New Virtual Rewards Transform Brand Interactions into More Player Benefits
Discord partnered with PlayStation, enabling users to link their PSN and Discord accounts.Discord x PlayStation partnership begins, users can now link PSN and Discord accounts
Xbox teamed up with Discord to make Game Pass more flexible.Xbox Confirms New Discord Partnership To Make Game Pass More Flexible

Verified competitors 8 cleared evidence-based validation

90/100 · DIRECT
guilded.gg

The candidate, Guilded, is a chat platform specifically designed for gaming communities, matching the target's industry and product category, and serving the same target customer base of gaming communities.

Pricing100% free
ProductsGuilded app, Desktop app, Mobile app
Business modelFreemium
90/100 · DIRECT
stoat.chat

The candidate, Stoat, is a chat app for friends and communities that offers features such as servers, channels, voice chat, file sharing, and role-based permissions, which directly overlaps with the target company Discord's product category of group chat software. Additionally, Stoat's target customers and business model also align with Discord's, indicating a direct competitor.

PricingFree and open source, now and forever
ProductsStoat, Gifbox, Revolt
Business modelFree and open-source
90/100 · DIRECT
rocket.chat

The candidate's product category (messaging, voice, video, apps, and AI) and features (e.g. intelligent search, accessibility conformance) overlap with the target's product category (group chat software), and the candidate's content (e.g. data protection solutions, security features) targets the same customer need (secure messaging) as the target's product.

PricingCustom pricing for commercial, government, and defense teams, with options for on-prem, private cloud, isolated VPC/VPN, or fully air-gapped deployment, as well as dedicated cloud hosting and high availability and disaster recovery
ProductsRocket.Chat, Secure CommsOS, Intelligent Search
Business modelSaaS
80/100 · DIRECT
slack.com

The candidate company, Slack, operates in the same industry (Social Media) and offers a product category (Group Chat Software) that overlaps with the target company, Discord. Slack's features, such as AI-powered search, CRM integration, and video recording, demonstrate a similar business model and target customer overlap (teams and businesses) as Discord's focus on gaming communities.

ProductsSlack, Slackbot, Clips, Slack CRM
Business modelD2C SaaS
80/100 · DIRECT
pumble.com

The candidate, Pumble, offers a business communication and team messaging software that is similar to Discord's group chat software, with features such as direct and group messages, video conferencing, and file sharing, indicating a direct overlap in product category and functionality.

PricingFree Forever, with unlimited users and unlimited chat history
ProductsPumble
Business modelFree with Optional Paid Features
80/100 · INDIRECT
signal.org

The candidate, Signal, operates in the same industry as the target, Discord, and offers a similar product category, group chat software, but with a focus on privacy and security, which is an adjacent product category to Discord's focus on community building and gaming. Signal's target customers also overlap with Discord's, being individuals and groups seeking secure messaging solutions.

PricingFree
ProductsSignal messenger
Business modelNonprofit, Donation-based
70/100 · INDIRECT
element.io

The candidate, Element, is a Matrix-based end-to-end encrypted messenger and secure collaboration app, operating on the open Matrix network, which provides interoperability and easy connections, similar to Discord's group chat functionality, but with a focus on digital sovereignty and open standard interoperability.

ProductsElement, Element Matrix Services
Business modelB2G (Business-to-Government)
60/100 · INDIRECT
zoom.us

The candidate, Zoom, operates in the same industry as the target, Discord, but its product category is more focused on video meetings and collaboration tools, rather than group chat software. However, Zoom does offer a feature called Zoom Chat, which suggests some overlap with Discord's product category.

Productsvideo meetings, Zoom Chat, VoIP phone, webinars
Business modelB2B, SaaS

Strategic read

Opportunities

  • Discord can leverage its partnership with Xbox to offer exclusive content and promotions to its users.
  • Discord can improve its customer service by addressing the complaints and issues raised by users.
  • Discord can explore new revenue streams by offering in-app purchases or subscriptions for premium features.
  • Discord can expand its user base by targeting non-gaming communities and offering features that cater to their needs.

Watch for

  • Guilded and Stoat are direct competitors that offer similar features and pricing, which could erode Discord's market share.
  • The lawsuit filed by the Florida Attorney General could damage Discord's reputation and lead to financial losses.
  • Discord's customer service issues could lead to a decline in user satisfaction and retention.
  • The rise of alternative platforms like Stoat could attract users who are dissatisfied with Discord's features and pricing.

Recommended

  • Discord should prioritize improving its customer service by addressing the complaints and issues raised by users.
  • Discord should explore new revenue streams by offering in-app purchases or subscriptions for premium features.
  • Discord should expand its user base by targeting non-gaming communities and offering features that cater to their needs.
  • Discord should improve its security by addressing the concerns raised by the Florida Attorney General's lawsuit.